Ninja Theory Releases Sales Stats for Hellblade: Senua's Sacrifice

The game continues to rake in an impressive amount of success. 

Hellblade: Senua’s Sacrifice released back in August for PlayStation 4 and PC. In the game, you follow protagonist Senua as she tries to rescue her husband’s soul from hell. Along the way, gamers are able to learn more about Senua’s condition (which causes her to hear voices).

The game garnered a lot of positive attention from both gamers and critics for its sensitive take on the subject of mental illness, and for its engrossing gameplay. Despite misconceptions that Hellblade is a AAA title, it’s actually an indie title with only 20 people working on the game over the course of 3 years. This makes the latest sales stats released by Ninja Theory all the more impressive.

Ninja Theory’s 3-month sales stats include:

  • Over 75k pre-orders on PlayStation 4 and PC prior to launch.
  • Over 250k copies sold during the first week of release.
  • Over $13m in revenue generated in 3 months.
  • Over 500k copies sold in 3 months. 

In an interview with WCCFTech, Ninja Theory co-founder Tameem Antoniades commented on the difference between AAA and indie game sales, stating:

“The escalating stakes in the AAA retail publishing model has killed off countless independent studios like us—many smaller publishers—and is now straining even the largest of publishers. This isn’t even survival of the fittest but a routing of the creative base upon which this industry was built. The future isn’t written, and we don’t believe that the writing’s on the wall. AAA will always exist, but we need strong alternatives as well.”

He went on to explain why Ninja Theory decided to pursue the indie route with Hellblade: Senua’s Sacrifice:

“Three years ago, we announced our intention to find a way to do our best work outside the AAA retail model, and have openly documented the journey in our thirty development diaries. The final step is to share our commercial model and digital sales data for the benefit of other developers,” he began.

“The more data we have for alternative business models, the more developers can take informed commercial and creative risks. For the benefit of our beloved medium, we’d like to encourage other developers to share their own data as well wherever possible.” He concluded by thanking the fan’s for Hellblade’s success:

“Thank you to everyone who has supported us and made Hellblade: Senua’s Sacrifice a commercial and creative success.”

Hellblade is a great example of how indie game creation can be a smart decision from both a creative and sales standpoint. We want to extend our congratulations to the entire Hellblade team over at Ninja Theory, and wish them continued success as the months progress. Have you played Hellblade: Senua’s Sacrifice yet? If so, what did you think of the game? Let us know down in the comments below!

Morgan is a writer, indie game lover, and socially awkward coffee addict. Need something? Morgan can be reached at or if you like, you can say hello using GIFs on Twitter.


Shop Now

Nintendo Products

Shop Now