On July 1, Xbox announced that it is releasing a sneakers and controller bundle inspired by Space Jam: A New Legacy, in collaboration with Nike. This bundle will launch on the Nike SNKRS app in North America on July 15.
"After many months collaborating with Warner Bros. and Nike, Xbox is excited to officially unveil an exclusive 'Space Jam: A New Legacy' feature film-inspired Xbox Wireless Controller and sneaker bundle," said Xbox principal designer Elliot Hsu in the statement.
The bundle is going to include a pair of Road Runner vs Wile E. Coyote Nike LeBron 18 Lows, and an exclusive Road Runner vs Wile E. Coyote Xbox wireless controller. The left shoe is Wile E. Coyote inspired. It's done in earth tones to match the conniving canine, and the Nike logo is designed to look like one of his ACME traps for the Road Runner. Meanwhile, the right shoe represents the speedy bird. This one is blue and yellow to match his color palette, and the Nike symbol is surrounded by his dust clouds from speeding away. The bundle's custom controller is the end of this story between rivals. The Road Runner is speeding across the controller, kicking up dust as it runs through Wile E. Coyote's various traps and machines.
"The controller seamlessly blends the relationship between the shoes and characters, completing the story while living up to the unique expression of the LeBron 18 Lows," Hsu said in the press release.
"We also made sure all details on the controller hinted to details on the LeBron 18 Lows. The Road Runner vs. Wile E. Coyote Xbox Wireless Controller has a textured grip and a hybrid D-pad—which perfectly integrates the iconic ACME logo," Hsu said. "On the sides of the controller, fans will notice the memorable phrases of 'Yeeow!' and 'Beep! Beep!' highlighting the physical humor of the Wile E. and Road Runner."
In addition to the bundle, Xbox also announced that the movie tie-in game, Space Jam: A New Legacy – The Game, is dropping today for Xbox Game Pass Ultimate members and will be available free-to-play for everyone through the Microsoft Store on July 15. Three other Space Jam inspired controllers will be available for purchase outside of the bundle starting July 8 in North America.