Microsoft celebrates Pride Month with new controller design, merch and free game

Tell Me Why free for June as Microsoft celebrates Pride Month with Xbox swag and big donations.

Microsoft has announced a raft of events, new merch and a game giveaway to celebrate Pride Month for Xbox fans and LGBTQ+ gamers in general.

This month, Xbox players can claim a free copy of Tell Me Why, Don't Nod's 2020 story about a pair of twins uncovering their family's past with supernatural powers. On the subject of trans acceptance and support, Microsoft will also be donating $25,000 each to charities that support trans, non-binary and genderqueer young people, amidst an alarming rise in anti-trans sentiment over the past year.

Other avenues for fans to show their own support include an array of colorful merch, with the launch of the line-up accompanying a $170,000 donation to a range of organizations, including UK-based trans youth support charity Mermaids and international organization OutRight Action.

Part of the new merch line includes a Design Lab controller spec that includes 34 different pride flags, making for a cornucopia of color on your controller. The design will be available from the Design Lab customizer on June 9.

In-game merch includes a Halo Emblem and Nameplate to show your pride, and a fancy rainbow livery in Forza Horizon 5, 4 and Motorsport 7. There are also plenty of streams and events happening over the next month to highlight inclusive communities, games, developers and content creators that make gaming a more diverse industry.

You can check out all the events and gear launching this month on the Microsoft Xbox Wire post about Pride Month.


Chris is the captain of the good ship AllGamers, which would explain everything you're seeing here. Get in touch to talk about work or the $6 million Echo Slam by emailing or finding him on Twitter. 


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