HyperX has announced a partnership with DJ and record producer Zedd, welcoming him as a global brand ambassador.
The collaboration will see Zedd promote original products from HyperX, including limited-edition headsets, and custom gaming gear. On top of that, Zedd will work with HyperX to deliver exclusive content produced for fans of both music and gaming. On the other side, HyperX takes on the role of Zedd’s official supplier of gaming audio and microphone equipment.
“HyperX has supported my passion for gaming since we first connected via Twitter, several years ago,” said Zedd. "Their products are a major part of my gaming lifestyle and I am grateful for the ongoing support. I’m eager to kick off our collaboration, which dives much deeper than a typical partnership.”
Zedd’s interest in gaming goes beyond most musicians. Following lengthy lockdown Valorant sessions during the pandemic, the artist teamed up with developer Riot to create an exclusive music-themed skin line for the game. It wasn’t his first collab with them either, having previously produced the League of Legends Worlds track Ignite. In 2019, Zedd also took to the stage to perform at the Overwatch League Grand Finals.
Gaming has been a key inspiration for Zedd’s music throughout his career, making him a perfect fit for the role of HyperX ambassador. He’ll join more than 25 representatives from the worlds of sport, music, and streaming – all united through their love of gaming.
“Over the last two decades, we’ve really grown alongside gaming, from this bold, grassroots company into a lifestyle brand,” said Dustin Illingworth, head of influencers and esports at HyperX. ”Zedd is an incredible talent who’s known not only for his musical contributions, but passion for gaming. Together, we aim to show the authentic link between music and gaming, and bring these worlds even closer together.”
You can visit the HyperX store now to discover Zedd’s favorite products including microphones, and headsets like the QuadCast S and Cloud II Wireless.